With dentistry jobs becoming more and more competitive, the threat of dental tourism taking away potential clients in this country and the advent of the internet meaning that customer loyalty is far from guaranteed as other dentists can advertise to your clients cheaply or your clients can themselves just search for different practitioners in the area, how can you make sure your practice continues to prosper in these changing times? It’s not like you want to get to the stage where you have to put your dental practice for sale.
There are various products and dental courses out there to help you stand out from the crowd, differentiate yourself from your competitors by providing a service which they can’t get from anyone else in the area, or even that people will travel from different areas to get.
Many practices offer things like veneers and restorative treatment like dental implants or helping their clients improve their smiles, cover damage or staining and generally feel better about themselves. But if say 100 dentists in a given area offer this, then you may want to investigate specific products which can give your services the edge. Look at the benefits of things like Lumineers or Da Vinci veneers. These products have features which make them different to their competitors, so by providing them, you will be different to your own competitors.
What products to offer is a personal choice which you have to consider carefully. You need to weigh up your own personal opinion of the product and its benefits, the amount of people already providing that service in the area, the number of clients who will actually want the product and the amount people will be able or prepared to pay for it. Answer all these questions and you should find the services you need to offer to make your practice a success.