Dental tourism and what this means for dentists.

With dentistry jobs becoming more and more competitive, the threat of dental tourism taking away potential clients in this country and the advent of the internet meaning that customer loyalty is far from guaranteed as other dentists can advertise to your clients cheaply or your clients can themselves just search for different practitioners in the area, how can you make sure your practice continues to prosper in these changing times? It’s not like you want to get to the stage where you have to put your dental practice for sale.

There are various products and dental courses out there to help you stand out from the crowd, differentiate yourself from your competitors by providing a service which they can’t get from anyone else in the area, or even that people will travel from different areas to get.

Many practices offer things like veneers and restorative treatment like dental implants or helping their clients improve their smiles, cover damage or staining and generally feel better about themselves.  But if say 100 dentists in a given area offer this, then you may want to investigate specific products which can give your services the edge.  Look at the benefits of things like Lumineers or Da Vinci veneers.  These products have features which make them different to their competitors, so by providing them, you will be different to your own competitors.

What products to offer is a personal choice which you have to consider carefully.  You need to weigh up your own personal opinion of the product and its benefits, the amount of people already providing that service in the area, the number of clients who will actually want the product and the amount people will be able or prepared to pay for it.  Answer all these questions and you should find the services you need to offer to make your practice a success.

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Virtual Reality Game a Valuable Learning Tool for Dental Students

A new computer program will soon be used by dental students to help them learn and remember how to properly handle dental implant procedures. Faculty members at the School of Dentistry at the Medical College of Georgia have been working with students and a game-developer to create a simulation program which will help students reinforce and expand their learning.

In recent years, there has been a lot of interest and enthusiasm about developing simulation tools and virtual reality environments to help students learn. Dental implant procedures are growing in popularity and it is crucial for today’s dental students to understand the need for implants and how to use them. Dental implants are screwed into the jawbone and act as substitute roots which can then be used to attach prosthetic teeth. They are a popular alternative to bridges and crowns, and are expected to become even more prevalent in the near future. Currently, a quarter of all adults who are over the age of 60 have lost all of their natural teeth. For these patients, dental implants are an important option and as life spans are increasing and more of the country is aging, dental implant procedures are expected to increase as well.

The virtual reality game developed at the Medical College of Georgia allows a dental student to simulate the entire process of placing dental implants from the very beginning, when the virtual patient shows up at the simulated dental office. The game pairs a dental student with a virtual patient selected at random, which means the student has no way of knowing any information about the virtual patient without interacting with him or her. The student must find out as much information as possible about the patient’s medical history and treatment goals, and then suggest the best course to help the patient before the simulated procedure can begin.

If dental implants seem to be a good match for the virtual patient, the game will move to a virtual treatment area. The dental student must then decide the type of dental implants to be used, as well as where they will be located and how they will be oriented. Anesthesia must also be used, just as in real life, and if the anesthetic is not placed in the exact correct spot, the virtual patient will scream in pain when the dental implant procedure begins. It’s a valuable lesson for dental students that it is important to pay careful attention to each step of the treatment process.

Most students find the game interesting and fun, which is exactly how its developers hoped students would react. But although the game may be fun, it is also a valuable learning tool. In recent years, research has shown a solid correlation between healthcare clinicians who practice their skills via simulated software programs and better patient outcomes.

Despite the effectiveness of these learning programs, most experts agree that simulations can never take the place of actual clinical experience – of performing actual procedures on real patients. The simulations just provide the student with additional knowledge and confidence so that when they work on actual patients, they perform better than they might have otherwise.

The development of the game was funded by the Medical College of Georgia and Nobel Biocare, a company which manufactures dental implants. The program will soon be used at 25 dental schools around the world, reaching thousands of students.

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